Ayushmann Khurrana joins CoinDCX as a part of ‘Future Yahi Hai’ campaign

The ‘Future Yahi Hai’ Megadrive is directed towards addressing major questions, doubts and dispel myths when it comes to crypto investments from the perspective of young India.

Ayushmann Khurrana has become the latest celebrity to venture into the cryptocurrency space through his association with CoinDCX’s ‘Future Yahi Hai’ campaign.

Khurrana joins A-listers like Amitabh Bachchan, Ranveer Singh and Salman khan to be associated with various crypto exchanges and crypto trade platforms like Chingari and Coin SwitchKuber.

The CoinDCX ‘Future Yahi Hai’ Megadrive is directed towards addressing major questions and doubts and dispel myths when it comes to crypto investments from the perspective of young India.

The campaign, which eventually plans to rope in popular personalities from various spheres, aims to drive home a simple but engaging narrative that breaks through misconceptions surrounding crypto for both new and old investors and, consequently, increases participation in crypto-enabled financial services.

“I’m delighted to be associated with CoinDCX’s ‘Future Yahi Hai’ Campaign which, in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments. I’m impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research,” Khurrana said.

Known for his warm, effusive and relatable demeanour, Ayushmann Khurrana is a multi-faceted artiste, famous for his versatility, credibility, unconventional film choices, and instant mass appeal.

“Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey. We are delighted with our association with Ayushmann and look forward to a great association with one of India’s most-loved celebrities,” said Ramalingam Subramanian, Head of Brand, Marketing and Communications, CoinDCX.

Cryptocurrency exchange CoinDCX has roped in actor Ayushmann Khurrana for its ‘Future Yahi Hai’ campaign. As the campaign is designed to spread awareness and information about crypto investments. Ayushmann Khurrana will be seen educating young Indians about crypto being ‘simple and safe’ to invest. The first ad in the series will be released during the festive season. Additionally, the mega campaign will feature different celebrities in a series of ad films.

“Ayushmann has always come across as being a friendly and credible personality who has a knack for connecting with both younger and older generations with his exemplary work. Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey,” Ramalingam Subramanian, head of brand, marketing and communications, CoinDCX, said.

As per an official statement from CoinDCX, Khurrana will take a humorous yet informative approach to crypto in the upcoming ad. The crypto exchange has brought the popular Bollywood actor to break all myths surrounding crypto as an asset class, it said. CoinDCX has adopted a simple but engaging narrative for its ‘Future Yahi Hai’ Campaign to connect with both seasoned and new investors.

“CoinDCX’s ‘Future Yahi Hai’ Campaign in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments. I’m impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research,” Khurrana stated.

India’s first crypto unicorn CoinDCX, established in 2018, brings investing and trading solutions for crypto-based financial products for retail, HNI, and enterprise customers. Its products include CoinDCX, CoinDCX Pro, DCX Learn, Cosmex.

After a spate of campaigns revolving around the ease of investing in cryptocurrencies, homegrown crypto exchange platform CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘future yahi hai,’ the campaign will see leading Bollywood actor Ayushmann Khurrana educate young Indians about crypto being simple.

CoinDCX has now launched a mega drive to address key concerns surrounding crypto investments amongst the Indian audience. Coined as ‘Future Yahi Hai’, this campaign will see leading Bollywood star Ayushmann Khurana educate young Indians about crypto being ‘Simple and Safe’ to invest.

The kickoff ad to be released during the festive season will feature the actor taking a humorous yet informative approach on crypto. The idea to bring onboard a superstar like Ayushmann Khurana comes into play to dismiss myths related to crypto.

As a celebrity and role model for scores of Indians, Ayushmann Khurrana embodies the essence of a true achiever who has wowed the Indian masses with his talent across various spectrums of acting, singing, writing and television hosting throughout his career spanning nearly two decades. He comes across as a credible personality who is much loved by scores of Indians for his warm, effusive, and friendly demeanour.

On being part of the campaign for CoinDCX, Ayushmann Khurrana added, “I’m delighted to be associated with CoinDCX’s ‘Future Yahi Hai’ Campaign which, in the truest sense, is an initiative to raise awareness about the rising asset class of crypto-based investments. I’m impressed with CoinDCX’s persistent endeavour to guide investors towards making educated and smart investments after thorough research.”

Ramalingam Subramanian, Head of Brand, Marketing and Communications, CoinDCX said, “Ayushmann has always come across as being a friendly and credible personality who has a knack for connecting with both younger and older generations with his exemplary work. Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey. We are delighted with our association with Ayushmann and look forward to a great association with one of India’s most-loved celebrities.”

With its ‘Future Yahi Hai’ Campaign, CoinDCX continues with its approach of adopting a simple but engaging narrative to connect with both seasoned and new investors by demystifying crypto for everyone while developing an understanding of crypto-enabled financial services.